WORLD BELOW

(LP)
Make no mistake, Baby Strange are the newest evolution of punk.
Genre Alternative
FormatVINYL
Cat. noICEALP330
Label ICONS CREATING EVIL ART
Artist BABY STRANGE
Release Date17/06/2022
CarrierLP
Barcode7350049518398
Track List: (LP Side A) 1. World Below 2. Beating In Time 3. Under The Surface 4. Only Feel It When I™m With You (Feat. Hayley Mary) 5. Poor Old Me (LP Side B) 6. When It Calls 7. Higher 8. 0141 9. I Feel So Cold But It™s Warm Outside 10. Midnight Following the success of Land of Nothing EP, Baby Strange are set to release their second full length album  WORLD BELOW on the 17th of June (2022) via Icons Creating Evil Art. The album campaign began with taster single ˜Midnight™ that dropped on New Year™s Eve and followed up with tastemaker favourite ˜Under The Surface™. Brand new single ˜Only Feel It When I™m With You™ (featuring Hayley Mary) is scheduled for April 7th. WORLD BELOW picks up where LAND OF NOTHING left off, with the uniquely Baby Strange sound encased within haunting melodies, syncopated guitar riffs, four to the floor drums, huge bass lines and all blanketed under a cover of melancholy that pulls and tears on the listeners emotions. Written as a reaction to how the pandemic has played havoc with mental health, the increasingly visible class divide and the meteoric rise of food banks across the country  World Below is an album that plays to the paradox of the topics set out within. Equally dark & beautiful with pop melodies that sync with pure grit. The result is an album in the truest sense of the word - 10 songs that pull the listener through a myriad of textures, sounds & emotions, completed with an array of artwork that generates a visual accompaniment for the topics set out within. The artwork for World Below becomes the final episode within a series of visuals that have explored an alternative world with each single. Brought to life by Glasgow-based visual animator Bovine, the artwork explores the ˜World Below™ as an alternative reality that offers an insight into the bitter promises of late-stage capitalism. Entrancing and enticing, each piece released throughout the campaign have become a talking point amongst fans and media alike. World Below is Baby Strange at their very best. Infinitely creative in its ideas, mysterious in its delivery and the sound of a band at the pinnacle of their art. A fully rounded international marketing campaign will begin to intensify in the lead up to the release of World Below, with a global team proactively working media platforms in all major music markets (full team below) to deliver sync placements, editorials, features & playlists.