POWER

In September one of the brightest future™s in electronic music presents his new album - keenly anticipated by a fan-base that follows his every move. At only 26 Alex Ridha already has a decade™s worth of music making and DJing behind him. Alongside peers Erol Alkan and Justice, Ridha is part of a new mongrel breed of techno/electronica artist with a maverick bent and solid vision, beaming a myriad of influences from the past through a prism to create something fresh, new and exciting. Founding his own imprint Boysnoize Records (BNR) in 2005 he achieved to establish his very own sound. Despite offers from other labels Alex released the first Boys Noize album "Oi Oi Oi" in 2007 on BNR which featured febrile club favourites like "& Down"and "Lava Lava" and also more soulful techno tracks like "Shine Shine" or what many regard as one of his finest works, his remix of FEIST™s "My Moon, My Man". Official remixes for the likes of DEPECHE MODE, SNOOP DOGG, JUSTICE, LATE OF THE PIER, his latest work for ROYKSOPP, highly regarded DJ mix compilations (Bugged Out! / I Love Techno) as well as productions for BLACK EYED PEAS and canadian genius GONZALES proved how versatile he could be. Now BOYS NOIZE presents his second longplayer. Instead of following the commercial path after the unexpected success of "OI OI OI", BOYS NOIZE passed on any big name featuring, the great pop approach or feeding trends. Keeping it real, "POWER" starts where "Oi Oi Oi" has ended and shows the freshest of electronica and techno music. www.boysnoize.com www.myspace.com/boysnoize www.twitter.com/boysnoize