LOST IN HUMANITY

Shlomi Aber - Lost In Humanity Barcode: 4260600220246 Tracklist: A1. Redox B1. Lost In Humanity B2. Etiquette B2. Blackout Shlomi Aber has been a driving force in house and techno for almost a quarter of a century now. Having first stepped up to the decks at the young age of 14, he received classical music training and worked in a record store in his native Israel before eventually becoming one of the country™s most forward-thinking producers. With his debut EP »Lost In Humanity« on Ellen Allien™s BPitch Berlin, the Be As One founder presents his rawest material to date, energetic yet murky techno for basement raves drenched in sweat and chemicals. Info Shlomi Aber has been a driving force in house and techno for almost a quarter of a century now. Having first stepped up to the decks at the young age of 14, he received classical music training and worked in a record store in his native Israel before eventually becoming one of the country™s most forward-thinking producers. With his debut EP »Lost In Humanity« on Ellen Allien™s BPitch Berlin, the Be As One founder presents his rawest material to date, energetic yet murky techno for basement raves drenched in sweat and chemicals. KEY SELLING POINTS: - Marketing and promo via BPitch Control (240.000 receivers +), Facebook (122.400 +), Twitter (32.000 +), Soundcloud (70.800 +), YouTube (23.000 +), Instagram (11.300 +) - Marketing and promo via Shlomi Aber Social Media (Facebook (150.000 +), Instagram (20.900 +), Soundcloud (19.600 +) - Marketing and promo via Ellen Allien Social Media (1.163.000 receivers +), Facebook (919.800 +), Twitter (30.200 +), Soundcloud (84.600 +), YouTube (6300 +), Instagram (241.000 +), Charts (Beatport u. a.) LINKS: https://www.facebook.com/shlomiaberofficial https://www.instagram.com/shlomiaber/ https://soundcloud.com/shlomiaber https://www.residentadvisor.net/dj/shlomiaber https://www.discogs.com/de/artist/526150-Shlomi-Aber Extended Info: On »Lost In Humanity«, Shlomi Aber wastes exactly zero time to welcome his audience to the dance floor: »Redox« unleashes a muffled but relentless kick drum that is being complimented by a brooding bassline and hard-hitting percussion work. If tunnel vision would make a sound, this would be it. The title track picks up on that but injects more melancholy into the picture. An elegiac and siren-like synth line floats over a minimalistic beat that seems restrained at first, yet becomes more and more hypnotic as the track slowly unfolds. Contrary to the cavernous and mighty sound aesthetics of »Lost In Humanity«, »Etiquette« opens the flipside as drily as it gets. While a psychedelic vocal loop takes the limelight, it™s Shlomi Aber™s masterful dialogue between kick, hi-hat, eerie crowing sounds and spooky, theremin-like synth lines that makes this an exceptional excursion into the psychotic qualities of contemporary techno. With »Blackout« then, the EP reaches a late climax. The closest thing to a bigroom-ready track this massive four-tracker has to offer, it™s based on a forceful groove punctuated by hissing hi-hats. The swirling, choral-like drones only add to the menacing atmosphere. If the EP title »Lost In Humanity« wouldn™t already spell out an implicit fatalism, it should be clear as daylight that these tracks are best enjoy in total darkness with a side of desperation. Straight, no chaser.